As a member of the Tracking Architecture team, you will work with both business and technology stakeholders to implement the website/mobile application tracking strategy. Supporting the technical design, construction, delivery, and maintenance of TKWW’s event-based reporting tools. The ideal candidate takes a methodical approach to addressing tracking needs for the organization and is focused on balancing business needs with technical impact.
RESPONSIBILITIES:
Support ownership of event tracking: design and definition of data, implementation and coordination for the front end team, verifying the data, QA-ing the validity of the data
Work closely with all teams in the organization to identify and gather requirements for tracking on TKWW websites and mobile applications
Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks
Educate internal teams on existing/new features and capabilities in Google Analytics and other analytics software to support fulfillment; train employees and offer platform expertise; define roadmap for long-term Customer Analytics needs
Assess 3rd party analytics code running in the browser or in a mobile application
Working with the marketing team on setting them up with the correct flow
Controlling for the impact of tags that are added through GTM.
Support a data-driven culture and strong collaboration with cross functional teams
SUCCESSFUL DATA ENGINEERS CANDIDATES HAVE:
Experience with front-end web or analytics development tools
Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)
Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, etc.
Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)
Understanding of ETL and ELT processes
Understanding of Customer Data Platforms (CDP) and their usefulness
Exposure to event messaging systems used for behavioral and/or transactional tracking (i.e. Segment, Rudderstack, Kafka)
Experience writing and manipulating SQL logic for root cause analysis
BENEFITS & PERKS:
Private Health Insurance paid by the Company
Subsidies and grants in training and English courses
Working 100% from home
Flexible working hours
Tax relief options for Ticket Restaurant, Ticket Transportation, and Daycare
Tickets restaurant
Udemy courses
Life insurance
Gym discounts
TYPS: easy APP to ask for salary advance payments in 48h
Free paid hours: use your paid holidays as hours
Referral bonus
Getting married or having a baby? We have a gift for you!
Alternatively, you can view other roles for reentry opportunities at https://reentrycareers.com/