Digital Marketing Manager, Marketing – Lakeland Full Time

Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms.  You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment.  Additional responsibilities include:

• recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
• serving as the Marketing digital channel development and implementation subject matter expert for paid search
• performance of assigned digital campaigns and projects
• effectively managing established digital channel multimillion dollar executional budgets
• promoting digital marketing through participation in department educational training and self-education opportunities
• dedicating time to marketing innovation and quality improvement
• managing special Marketing Communications related assignments

• Bachelor’s degree in Marketing, Advertising, Technology or Communications or equivalent experience
• At least four years of digital channel execution experience in Marketing or Advertising
• Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
• Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
• Knowledge of current and future trends in digital marketing and communications platforms and applications
• Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
• Knowledge of budgetary management, metrics and reporting
• Knowledge of content management and ecommerce systems
• Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
• Knowledge of video optimization for search and performance
• Knowledge of Marketing project workflow process and digital process lifecycle
• Astute attention to detail and accuracy
• Ability to demonstrate leadership skills
• Team player attitude
• Analytical skills
• Persuasiveness and negotiation skills
• Ability to handle multiple priorities while ensuring a high degree of accuracy
• Passion for delivering great work and meaningful results
• Excellent verbal, written and presentation communication skills
• Willingness to travel up to a week at a time with overnight stays

• Master’s degree in Marketing or Advertising
• At least six years of digital channel execution experience in Marketing or Advertising

Alternatively, you can view other roles for reentry opportunities at https://reentrycareers.com/

Tagged as: Freelance