Social Media Manager, Corporate Full Time

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Social Media Manager is responsible, under limited direction, for day-to-day management and execution of Guild Mortgage Co.’s social media strategy and operations. This role will be responsible for content creation, including copy, graphics and videos optimized for engagement on social media platforms. The Social Media Manager will develop internal and external communities, managing existing communities, and drive engagement with key audiences. Content strategy, planning, development, execution, measurement and reporting are key duties. Additionally, this role is the primary ambassador to the sales field for social media education and consultation, planning and implementing a social media strategy for retail loan officers and branches. The Social Media Manager will oversee and collaborate with social influencers in the sales field. This role will own the internal company social media channels focused on retail employee development, as well as external properties focused on consumer and partner engagement. This role works closely with the Field Marketing Support and Marketing Content teams, Sales Training & Development team, Compliance Department, and many other business units to drive growth and serve as a social media ambassador to the company.

Essential Functions

• Plan, create and publish engaging content for various social media platforms, including copy, graphics and videos, aligned with the company’s brand voice and goals.
• Monitor, moderate and respond to comments and messages from the social media audiences, building trust and loyalty with potential and existing customers and partners.
• Analyze and report on the performance and impact of social media campaigns and activities, using data and insights to optimize strategies and tactics.
• Research and identify social media trends, best practices and emerging platforms, staying ahead of the curve and adapting to the changing landscape.
• Collaborate with internal teams such as marketing, sales, compliance, training, and others to ensure alignment, regulatory compliance, and consistency of social media messages and initiatives across the organization.
• Develop and manage internal and external social media communities, fostering a sense of belonging and engagement among members.
• Provide social media education and consultation to the sales field, helping them to leverage social media platforms and tools to grow their business and reach new audiences.
• Oversee and work with social influencers in the sales field, providing guidance, support and recognition for their efforts.
• Continually add efficiency and organization to the logistics and management of social media properties managed by the department.
• Manage the company’s internal social media channels. Perform other duties as assigned.
• Perform other duties as assigned.   

Qualifications

• Bachelor’s degree in marketing, communication, journalism or related field, or equivalent work experience.
• At least 3 years of experience in managing social media platforms for a brand or organization, preferably in the mortgage or financial industry.
• Proficient in using social media management tools such as Hootsuite, Sprout Social, Buffer or similar.
• Proficient in using photo and video editing applications such as CapCut, Canva, Adobe Creative Suite or similar.
• Creative and strategic thinker with excellent writing, photo-video editing and visual skills.
• Ability to work independently and under limited direction, as well as collaboratively with cross-functional teams.
• Knowledge of social media analytics and metrics, as well as SEO and web optimization techniques.
• Experience managing paid social media campaigns and managing an advertising budget strongly preferred.
• Capable of performing on-camera tasks, such as hosting social media videos or serving as a spokesperson for the company in social media content.
• Passionate about social media and staying updated on the latest trends and developments. Manage multiple video channels and platforms, including but not limited to social media, websites, live events, and educational formats.
• Excellent communication, leadership, and project management skills,
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Ability to develop team members and small support staff.
• Highly organized and detail oriented.
• Ethical, with a commitment to company values.

Supervision

Requirements

Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.

Targeted Salary: $79,986.00 to $108,800.00 annually 

Compensation at Guild is influenced by a wide array of factors including but not limited to education, level of experience, and applicant’s geographical location.

Guild Mortgage Company is an Equal Opportunity Employer.

Alternatively, you can view other roles for reentry opportunities at https://reentrycareers.com/

Tagged as: Freelance